Facebook is one of the largest social media platforms in the world, with almost one & a half-billion active users every day. For businesses and marketers, it provides a tremendous opportunity to showcase their goods & services in various formats and styles like – images, videos, texts, etc. One such form that is constantly evolving and is highly considered futuristic is audio adverts on Facebook. Earlier limited only to radios, Audio adverts are rising quite significantly not only on Facebook but also on multiple platforms. Like radio voice-over adverts, the audio ad also requires pro-artists. However, with a maximum number of daily users Facebook, definitely is the favorite hotspot for audio ads.
Facebook offers multi-format advertising support, robust analytical support, and audience targeting. Therefore, employing these benefits to combine with the advantages of audio advertising is the smart and futuristic thing to do. Audio advertising is quite economical, among other things, and with Facebook’s innovative advertising plans, it is like icing on the cake. Audio advertising is the fastest-growing segment in the advertising sphere. These are found to be less intrusive by the audience compared to visual pop-ups.
Adding to that, they are cheap and therefore have a higher return on investment (ROI). Facebook audio ads have another added advantage of being easy to create. They do not need any special technical expertise in its creation and launch. This comfort of assembly of audio ads on Facebook does not affect its impact.
Simply put, the ease of creating audio ads on Facebook does not hamper its effectiveness, optimization, reach, or any other measure. However, the quality of your voice-over recordings surely does affect its impact. While advertising on social media and other digital platforms is reasonably prudent & vital for brands to maximize their audience reach, audio advertising on Facebook should be the next thing on your marketing bucket list.
Since Facebook is considered to be the Eldorado of advertising, here is how to create and employ an impeccable audio ad tool to mine and reap its benefits –
Creating Facebook Audio Ad
Facebook harbors the maximum number of users on social media, so carefully crafting your audio ads would certainly get you the desired results. A great Facebook Audio Ad should have –
A precise & compelling Script
Creating a compelling script is very crucial for your Facebook audio ad to succeed. A great script lays the foundation for the full ad. Consider your approach depending upon your target audience and your brand. You want to go for a Hard sell or a soft sell. Most smart advertisers use a mixed blend of two. The length of your ad is also crucial. Effective audio ads are more likely to range between 15 seconds to 30 seconds. The tone sets the mood, and therefore, it should be like a one-on-one conversation. Lastly, induce a subtle call to action.
Using Professional Voice-overs
Getting a professional voice-over artist and studio to record your audio ad is the wise thing to do. Hiring a professional advertisement voice-over artist ensures the quality of your ad. A professional voice artist knows how to pace your ad, words to emphasize, and, most importantly, grab the listener’s attention. Also, maintaining your brand voice is important in an audio ad. A professional voice-over artist would allow you to include your tag lines or slogans in the ad effectively without hazarding the overall impact of the ad. The voice used in audio ads represents the brand, and therefore, employing a suitable professional voice would bring in the captivating effect that your ad requires.
Placing Ads on Facebook
How you place your ad on Facebook is of strategic importance. Choosing the right keywords, locations, age groups, etc., would help you target the desired audience. Also, an effective audio ad placement helps your ad appear less like an ad and makes a natural connection with the audience.
Once you have created and placed a Facebook audio ad, you just have to operate it like other ads. A complete guide for Facebook Ads to utilizing optimizations, rotations, scheduling, etc., to ensure the ad’s wider reach and maximum impact. With audio ads, you can experiment recording in different voices and schedule it to varying day durations.
It effectively allows your audio ads to be more effective as if a person does not connect with one voice. There is another voice at different day duration to lure them into getting to know more about you. For such an effective measure to be successful, you need an experienced advertisement voice-over company like Voyzapp that can provide you with multiple professional voice artists and can add the necessary audio effects, tunes, music, etc., and make your ads flawless and impactful.
Facebook audio ads are a thing of the very near future. Investing in them today is the smart move. So, create a great audio ad that resonates with your audience and be future-ready today.