When it comes to marketing your business to attract potential customers, email campaigns play a vital role. Many email marketing systems online provide free trials to organizations and individuals who are unsure whether or not they require such services for their work. While most products and online services offer a trial period of 15 to 30 days, imagine what it would be like if you could avail those services free of cost indefinitely. This vertical response review will look at the software from all angles.
One significant advantage of using vertical response would have to be it is easy to use interface. Users get access to free plans that allow them to use a system that is knowledgeable on its own and provides customer support to the users without delay. Moreover, this service has no limit to how many promotional emails you can send monthly. Say you are launching a new product and required to send emails alerting your customers that it is now up for grabs. You won’t be restricted to only sending a few emails; you can send unlimited emails to all your loyal and potential customers.
But since we are discussing the impact of using vertical response, we must also address the glitches it faces. While using the software, some users may experience trouble uploading their contacts onto the servers. Another off-putting feature of the software would have to be the pre-designed templates. But while for some users, these pre-designed templates can be a little bland for some users, they provide time relief to those in a hurry and who don’t have the time to design new templates for each marketing email.
While it is essential to discuss the benefits and downsides of this software, the first and foremost thing that we must discuss are the features and the pricing. We all know that the initial thing anyone looks at before choosing a service is the price of it.
Features and Pricing
Vertical Response remains the most trustworthy email marketing service in the market, and in the years it has been around, it has left its mark on the industry. There are many options in the market, such as Constant Contact, which charges $33 per month, and MailChimp, which charges $40 per month, but the fact remains the same, they do not offer the liberty that Vertical Response does to its users.
Free Plans
Users opting for the free plan can get up to 1000 contacts and as high as 4000 emails per month.
Social Media Integration
On top of all of that, they can also link two of their social media accounts for better usage. Ever wonder who types the subscription emails you get when you sign up for a brand’s newsletter? It is software like Vertical Response!
Automated Responses
A free user can opt for auto-responses with this email marketing service for a limited period. These emails will automatically be sent to new subscribers without any hassles.
Paid Plans
Other plans can go as high as $290 per month and allow users to utilize up to 40,000 contacts.
Pay-As-You-Go
If you are unsure how many contacts you will need to utilize, there is always the pay-as-you-go plan that will cost you $7.50 for 300 emails and another option that charges you $25 for 1000 emails. While other online marketing email services like MailChimp also provide this feature, the one offered by Vertical Response is easier to maneuver.
Setting Up a VR Campaign
The setup is pretty easy to understand. All you have to do is sign up with the help of your email address and then create emails for your contacts immediately. With the use of features such as social media integration, campaign reports, and export of your contact list, there is not a thing you can’t do with VR!
Big News for Developers
If you are a developer, you can access and integrate the software’s API into your application, making the process of marketing through emails even easier for you.
When you have made up your mind about creating a newsletter and done so, it will be time to start an email. You will have two options here: either use pre-designed templates or import and use your HTML. You can choose among the two depending on your requirements. The simple drop-down interface allows you to easily select a template and add or remove both images and text modules from the template.
Pre-Designed Templates
The pre-designed templates can quickly get boring, but since Vertical Response allows you to import your HTML-based designs, you shouldn’t have anything to worry about. But until you learn how to do that, you can choose from the ready-to-use templates.
Sending Emails
Before you send your first email, you can view it and see what it will look like to someone reading it on a phone, tablet, or desktop. This will allow you to alter your email to look appealing to the reader on all three platforms he could view the email at. You can use a message coder to customize the messages you send.
Tracking Email Reports
It is essential to know how well your email does with the readers, and this can be possible with the help of a vertical response email marketing service. You can see the activity your emails generate in the forms of likes, shares, retweets, and comments. You can see which receivers open the email, click on them and unsubscribe from them.
This way, you can list the people you send these emails to into two categories, responders and non-responders. However, we are afraid there isn’t more you can do in terms of categorizing with this software.
Vertical Response and Customer Support
Life becomes much easier when customer support is provided via phone, live chat, and email. This way, you can choose the option that fits your situation. VR delivers phone support to users on weekdays strictly during business hours, on weekends until 5 p.m. The only downside to this is that if you are facing difficulty getting your newsletter and campaign set up during the holidays and require customer support, you won’t hear back from them promptly. But on those days, you can easily access the software’s online community where you can find the answers to your problems, as posted and solved by other users.
Final Thoughts
Many users who have used vertical response email automation services stated that, by far, this is the most accessible automated email service in the market. The tools it comes equipped with make the experience of sending emails enticing. You can quickly determine which recipients are responders and which of them are non-responders.
However, there are some drawbacks we need to vary of. Some users found that Vertical Response was too generic for their needs as it has limited functionality, the biggest drawback being the pre-designed email templates.
Apart from a few minor setbacks, this software provides users with the best services at an affordable rate, especially for people who are new to this kind of thing.
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